Art Deco in Automotive Advertising

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During the 1930s the German artist Bernd Reuters produced a lot of impressive advertising for Opel. Like many of his contemporaries influenced by Art Deco, Reuters developed a distinctive graphic style. His brochure for the 1938 Opel Admiral (click main pic for enlargement) can be considered one of the classics in the history of automotive advertising. Some of Reuters most impressive artwork will be exhibited at the Opel-Forum in Rüsselsheimer Bahnhofplatz. For instance the 1.2 four cylinder and of course the later Kadett. The exhibition can be seen in Rüsselsheim until July after which it will be moved to Bochum and finally Berlin. (artwork courtesy Opel AG)

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