Who buys a Wolseley Super Six?

What kind of man buys a Wolseley? The Colonel! "In mufti as in uniform he is most definitely the Colonel. Years of service have left their unmistakable impression. His very appearance spells authority and command respect. A stickler for discipline with a keen sense of duty. Here is a man who measures things by those inflexible regulations that are so much a part of his own professional life. In a motor car he would expect faultless performance, the ready response to every command and above all something typically British in line."

No present day automobile manufacturer would dare to target its customers like this. Yet Wolseley did it this way in another era, the late thirties, in an advert for their Super Six model. We found this very typical British text in a new book by author Stuart McCallum, publicity officer of the Wolseley Register. Though not a large book, it covers all the Wolseley Super Six models, that were launched in October 1935 and lasted until 1948. (continue at Read More)

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